Gü pudding ad claims inspiration from David Lynch

The pudding brand Gü has drawn inspiration from David Lynch's cult 1990s series Twin Peaks in an unsettling ad campaign that marks the brand's debut on TV.

The TV campaign, described by ad agency Mother as also having a touch of the ABC hit series Desperate Housewives, features a well-dressed middle-aged woman "drawn into a dark world of sensual abandon", and can be seen for the first time here.

The woman is drawn into a room of a house where a stranger seems to be entertaining a number of woman with the promise of food and the bizarre question "Gü you Ganache?", which has echoes of the backward speaking dwarf in a red suit from Twin Peaks.

However it is not a delicious slice of cherry pie, the favourite of Kyle McLachlan's special agent Dale Cooper in the series, that is the food obsession in the ad but a decadent Gü pudding.

The campaign breaks tonight and will be supported by press ads and a digital campaign.

"We wanted to give the audience a glimpse into the world of 'Ganaching', a dark and sensual place where normal women submit to their desires and indulge in Gü," said Stephen Butler of Mother London. "It is intriguing and indulgent while all the time feeling a little uneasy – David Lynch meets Desperate Housewives."

- guardian.co.uk
- food news