Ready-to-drink cocktails come in flask-shaped pouch packaging with surprising environmental benefits.
Multilayer barrier pouches are entering food and beverage markets that were never before penetrated. Spirits are the latest application, specifically ShotPak, a 50 ml flask-shaped pouch filled with ready-to-drink cocktails that can go where glass containers can't. Beverage Pouch Group (BPG) LLC, Sarasota, FL, markets the pouches in boxed multipacks of six and 12 pouches, and the product is racking up sales with distributors in nearly a dozen states.
“There's lots of activity around our new pouch package. Busy, on-the-go consumers are always asking for something new, and our natural ready-to-drink pouches stand out on the store shelves,” says R. Charles Murray, Beverage Pouch Group CEO. “Until now we have not really ventured outside of Florida on the East Coast, but we have seen a lot of national interest, which has been great.”
The three brand categories include: ShotPak ready-to-drink cocktails; Shotpak and California Blue Premiums; and STR8UP spirits. Mixed-drink flavors include everything from popular favorites such as mojitos, cosmopolitans, martinis and pina coladas to kamikazes, lemon drops and sour apple flavors, with color-coordinated graphics.
- new food packaging 2010
- Packaging Digest
- http://www.packagingdigest.com/article/451795-Booze_in_a_bag_You_bet_.php
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